You either love them or you hate them.
There doesn’t seem to be much middle ground when it comes to voice notes.
Personally?
I fall firmly into the “please just send me a message” camp.
Now before the voice note lovers come for me, I understand the appeal. They’re quick. They’re personal. They’re great when you’re driving, walking the dog or trying to juggle 47 things at once.
But here’s my issue…
Voice notes are often convenient for the sender, not the receiver.
Picture this.
You’re sat in a meeting.
You’re in a noisy coffee shop.
You’re waiting for a networking event to start.
Or you’re trying to quickly catch up on messages between clients.
A text message can be scanned in seconds.
A voice note demands your full attention.
You need headphones. A quiet space. Sometimes a pen and paper. And occasionally the patience to listen to three minutes of “Hiya, hope you’re okay, just thought I’d jump on and send you this…” before getting to the actual point.
Then comes the inevitable:
“What was that thing they said in the middle?”
So you replay it.
And replay it again.
And somehow a 20-second piece of information has taken five minutes to process.
For business communication, I think clarity wins.
If there’s an action point, a deadline, a website link, a phone number, or a list of things to do, text is usually kinder to the person receiving it.
It’s searchable.
It’s skimmable.
It’s easy to refer back to later.
No rewinding required.
But here’s the thing.
This isn’t really about voice notes.
It’s about communication.
And in marketing, communication should never start with what’s easiest for us.
It should start with what’s easiest for the person we’re trying to reach.
The same applies when we’re writing social media posts.
Sending emails.
Creating websites.
Recording videos.
Or yes… sending voice notes.
As business owners, it’s easy to create content in the way we prefer to consume it.
But our ideal clients aren’t us.
They have different routines, different pressures and different preferences.
Your ideal client might be reading your post while waiting at school pick-up.
Checking emails between meetings.
Squeezing in five minutes of admin before their next appointment.
Trying to catch up on messages between client calls.
They don’t always have the luxury of sitting down and giving us their undivided attention.
The businesses that communicate best are usually the ones that make life easiest for their audience.
They remove friction.
They get to the point.
They respect people’s time.
They think about the experience from the other side.
So before you hit send on that voice note, publish that post or write that email, ask yourself:
“Am I doing this because it’s easiest for me… or because it’s easiest for my ideal client?”
Because great marketing isn’t about saying what we want to say.
It’s about making it easy for the right people to hear it.
Now then…Voice notes.
Love them or hate them? I’m genuinely curious. Let me know!
