http://anyflip.com/tvfv/ikra/Custard & Crumble are a lovely brand to work with. A specialist luxury childrens furniture and accessories boutique, my first project with them was to re-design the survey postcard they put in their gift bags. They hadn’t been getting the uptake they wanted from customers with providing feedback via the postcards so we needed to encourage customers to visit the website.
We discussed adding value to the postcard with a competition or prize and making it stand out more amongst the other literature in the bag. Custard & Crumble are connected to their customers and appreciate how new families feel starting their parenthood journey and we wanted to portray this in the new design. The new design congratulating soon-to-be parents on their good news was also rolled out to the survey landing page.
The next project is updating their current flyer to bring it up to date. Watch this space!
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